Welcome horny porn surfer!

Few of us would ever buy a car from a salesman with dirty clothes, disheveled hair and a toothless sneer. So why do so many webmasters expect their surfers to sign up on websites that look, well... ugly? Many websites seem to give little or no thought to design flow or usability. But changes seemingly as innocuous as a fresh color scheme or smart banner placement can produce a dramatic change in conversion ratios.